Natural Choice Cosmetics

Natural Choice Cosmetics is an Australian manufacturer and supplier of natural and organic cosmetic products. They’ve been operating since the mid-1990s.

  • What they offer:

    • Private label / contract manufacturing – custom formulations and small-batch production for brands that want their own cosmetic line.

    • Cosmetic bases – pre-made natural bases (creams, lotions, shampoos, conditioners, gels, etc.) that clients can customise.

    • Raw ingredients – oils, butters, essential oils, and other cosmetic materials for DIY or professional use.

    • Retail shop – an online store where customers can buy the bases, ingredients, and products directly.

  • Brand values: Emphasis on natural, vegan, cruelty-free, palm-oil-free, and sustainable practices.

  • Website structure:

    • Home page summarising ethos and services.

    • Product/shop section with categories for bases, raw materials, and finished products.

    • Information pages on private labelling and manufacturing.

    • Contact details and background on the company.

  • Design & presentation:

    • The site is clean and straightforward, prioritising information and product listings.

    • Visual identity leans on a natural/ethical aesthetic.

    • The design is credited to Adam Ruspandini.

Natural Choice Cosmetics

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